Dr. Loren Borud Writes About The Economics Behind The World Of Plastic Surgery

With over 20 years in the field of plastic surgery, both in practice and in consultation, Dr. Loren Borud makes use of his knowledge and experience to write a book that provides a practical look into the field of plastic surgery. Entitled “Plastikonomics: What I Learned as a Harvard Plastic Surgeon,” the book covers various issues, trends and practices in the industry.

Besides writing from experience, Dr. Borud writes with knowledge of business and economics from his studies at Northwestern University’s Kellogg School of Management. The book provides insights into the things that make the industry tick from an economic viewpoint.

Dr. Loren Borud’s writing covers a wide scope of topics in the industry, from the surgeons and clients that work in it to government policies, pricing habits and even global issues such as lipotourism. Dr. Borud also gives his own insights into the future of the industry given the practical standpoint he uses, thus making the book a good read to learn about the world of plastic surgery.